We’re excited to announce the launch of Yeeld, a consulting firm focused on helping businesses integrate payments technology. As FinTech professionals, we know how crucial speed and ease of money movement is for companies and founders and we wanted to build something that could help companies with their payments journey.
Mira Boora, COO and Emily Tsitrian, CEO
Who are we?
Our CEO, Emily Tsitrian’s background is in professional services over a 12 years span, having built and scaled delivery teams in B2B SaaS, managing revenue streams, and most recently, leading Enterprise implementations at Stripe, a digital payments company. She is an author, podcast host, and UC Berkeley alumnus.
Our COO, Mira Boora, has been immersed in Fintech for a decade in various GTM and technical roles and most recently managed Stripe’s implementation strategy for SMBs and Startups across all product lines. She has co-founded an ecommerce startup previously, and has just completed her MBA from UCLA’s Anderson School of Management.
We feel lucky to have crossed paths at Stripe where we had the opportunity to collaborate on department-wide initiatives and came to respect one another as professionals. That connection grew deeper In November 2022, when Stripe announced a company-wide layoff and we began supporting each other as friends in navigating the challenging transition as affected employees. In the days that followed, we began discussing our ideas for addressing a gap we both noticed in digital payments consulting and innovation. We recognized that our combined experience was a perfect combination to create and operate such a company, and decided to move forward with this idea to turn it into reality.
Why this, and why now?
Payments is the most fundamental layer of any company’s revenue stream. When set up poorly, a payments issue can do irreparable damage to a company’s bottom line. Yet – far too many still consider the technology surrounding payments to be a commodity, and not a part of a broader strategy to win and keep business and outperform competitors.
As implementation leaders at Stripe, we had the privilege of working with companies ranging from Fortune 500 traditional firms to fast-moving Silicon Valley startups to help them accelerate their plans to move their businesses forward. As trusted partners to such companies, we deeply understand their pain points, especially in the turbulent years during and after the COVID global pandemic and now, in preparation for and response to the global economic situation. In all cases – doing more, with less, will be the mantra for the near term future.
The next generation of firms will be optimizing every aspect of their operations and existing businesses will need to play catch up. Yeeld will be helping such companies accelerate their digital transformation and reduce their operational friction by optimizing their payments stack.
Get in Touch
If you’re looking for advisory services or help with your payments integration, please reach out! We’d love to hear more about what you’re building. Drop us a line at info@theyeeld.com or feel free to connect with us here on LinkedIn.